Major Consumer Software Maker Focuses on the Small Business Market

Channel Development Strategy
A leading worldwide software company sought help from the Arnold Group in developing a strategic vision and approach for reaching the small business market. The Arnold Group delivered a strategic plan and actionable deliverables that ...

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A Major High Tech Company Achieves Success in New Product Launch

Sales and Marketing Strategy
A business unit in a large global technology company with multiple product lines wanted to drive revenue growth for its products. With a new positioning strategy, a successful launch campaign, and effective channel programs, the client was ...

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Global Software Leader Launches New Enterprise Solutions with Innovative Channel Strategy

Channel Partner Program Strategy
With a solid position as a leading provider of consumer software, the client needed a strategy for successfully launching a new set of solutions to the enterprise market. The Arnold Group consultants developed a channel strategy that ...

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Leading Worldwide Software Company Achieves Marketing Campaign Success

Sales and Marketing Campaign Development
A worldwide leader in computer software wanted to better align its marketing and sales organizations to improve campaign effectiveness. The company developed five successful new campaigns that mapped its solutions to a set of ...

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New Product Evaluation and Planning for a Major Telecommunications Company

New Product Evaluation and Planning
A leading wireless telecom provider needed a plan to maximize growth for its new data services division. The organization developed a predictive scorecard that enabled real-time performance tracking and course correction and provided ...

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Large Jet Engine Manufacturer Innovates New Areas for Growth

Growth Strategy and Product Planning
A large global jet engine manufacturer needed to develop a new growth strategy when its core market began to flatten. The client identified a new opportunity that would extend its core competency from a product orientation to a service oriented ...

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